How do I choose and reserve a federal corporate name?
What 'distinctive' actually screens out, how confusion review differs from trademark risk, and when reserving a federal name is worth it.
Topic
Trade names, NUANS, trademarks, and protecting what your business is called.
What 'distinctive' actually screens out, how confusion review differs from trademark risk, and when reserving a federal name is worth it.
What the federal, Ontario, and Alberta name choice turns on, how the mechanics differ once you decide, and where risk survives a clear report.
Named versus number name in Alberta, why the 90-day NUANS window matters, and when registering a trade name beats incorporating.
Word name versus numbered name in Ontario, the naming rules to check, ordering an Ontario-biased NUANS, and reading it for conflicts.
What each Alberta name type actually is, when the NUANS step is skipped, and the objection risk a chosen name carries in practice.